Travel, Entertainment & Sports

The last century has seen sports develop from an amateur pastime to a professional industry that is still expanding. The amount of investment in sports and related media reflects not only the perceived value of sports at its different levels and the returns it can bring, but it also means that those buying, selling, sponsoring, funding and managing rights, teams, facilities, and players need to be more confident than ever that their interests are adequately protected. The interrelationship between sports and constantly developing media adds to the opportunities – but also the potential pitfalls for those who are unaware of the risks.

NIKA’ core advisory areas are: